Candy Crush Saga is a free-to-play match-three puzzle video game released by King on April 12, , for Facebook ; other versions for iOS , Android , Windows Phone , and Windows 10 followed.

It is a variation on their browser game Candy Crush. In the game, players complete levels by swapping coloured pieces of candy on a game board to make a match of three or more of the same color, eliminating those candies from the board and replacing them with new ones, which could potentially create further matches.

Matches of four or more candies create unique candies that act as power-ups with larger board-clearing abilities. Boards have various goals that must be completed within a fixed number of moves or limited amount of time, such as a certain score or collecting a specific number of a type of candy.

Candy Crush Saga is considered one of the first and most successful uses of a freemium model; while the game can be played completely through without spending money, players can buy special actions to help clear more difficult boards, from which King makes its revenues.

Candy Crush Saga is a "match three" game , where the core gameplay is based on swapping two adjacent candies among several on the gameboard as to make a row or column of at least 3 matching-colored candies. On this match, the matched candies are removed from the board, and candies above them fall into the empty spaces, with new candies appearing from the top of the board.

This may create a new matched set of candies, which is automatically cleared in the same manner. The player scores points for these matches and gains progressively more points for chain reactions.

The game is split among many levels, which must be completed in sequence. Each level poses a different challenge to the user, such as achieving a minimum score in a fixed number of moves or clearing candies in a fixed number of moves to bring special ingredients to the bottom of the board.

Boards have a number of different configurations and may include special spaces that have their own unique rules, such as spaces covered with jelly that must be cleared by making a match on that space. Otherwise, they will lose one life and must try again. If the player runs out of lives, they have to wait for some period of real-world time while their lives regenerate before attempting the level again. The game has been expanded with a number of episodes, adding a few dozen new levels per episode as well as new gameplay mechanics.

In the game's first major expansion, the game added a separate set of levels in the Dreamworld, not accessible any more. While levels had the same goals, the players had to balance matches of candies of two randomly selected colors as to disrupt the sleeping Odus the Owl; if they did, the level was considered lost and the player had to try again.

If they collected enough matched candies to fill a meter, the player actived the Moon Struck power: After this, Odus returned to sleeping and two new colors were randomly selected for the balance.

This continued until the player completed the level or ran out of turns as in the main game. Dreamworld levels used a different set of lives from the main game, allowing the player to switch back and forth between these modes.

The game is primarily monetized through in-app purchases through either a credit card , iTunes credits or Google Play credits ; players begin with five "lives", lost whenever a level is failed. This applies to all of King's games. When they are exhausted, users can either send requests to their Facebook friends for more lives, wait for them to replenish themselves a life is restored every half-hour , or purchase them.

Activision Blizzard will pay a ton of money for maker of Candy Crush Saga

Initially when you made a purchase for new lives you received five new lives for a specific dollar amount. Now when you make a purchase for new lives a player receives gold bars, the quantity depends on how much money you spend, the gold bars can use for new lives, extra moves, boosters or to unlock a new episode. At certain points, primarily at the start of new "episodes", users must also either purchase or receive a request from at least three friends before they may access the next set of levels.

An update meant players only waited for 3 days to unlock the next episode. Boosters, to make the levels easier, can be bought using in-app purchases. Throughout the game, the player solves puzzles so Tiffi short for Toffette can solve problems plaguing the residents of the Candy Kingdom. These include tutorial guide Mr. Toffee, whose voice was changed from an over-the-top French accent in the original version of the game into a more modest deep male voice, [7] the Easter Bunny , the shop owner Mr.

Yeti, Odus the owl from Dreamworld levels, the villainous Bubblegum Troll, Tiffi's nemesis, Ghirahim, and many others. In the Candy Crush Jelly Saga, the two main characters that the player plays against are the Jelly Queen and Cupcake Carl. Prior to the release of Candy Crush Saga , most of King's games were browser games offered through their website or partner portals such as Yahoo! Several of their games featured tournament-style gameplay, where players could spend money to enter competitive tourneys for in-game boosts, which served as one of the main form of revenue for the company in addition to in-game item sale microtransactions and advertisements.

At this point, King started to determine how it could enter the Facebook and the associated mobile game markets, breaking up its web development department to work on Facebook and mobile games in , including bringing several of their existing browser games to those platforms.

In April , King released its first cross-platform Facebook and mobile game, Miner Speed , [12] which had a simple match-3 concept that borrowed concepts from Bejeweled that helped the company figure out the transition between Facebook and mobile games for this new direction.

These saga elements allowed for the basics of social gameplay, but did not require the time investment that then-popular titles like Zynga's Farmville required; players could play just for a few minutes each day through the saga model.

Candy Crush Saga was selected as King's next Facebook game based on the popularity of the portal version of Candy Crush , first released in and which was one of the five most popular games by Initial ideas for Candy Crush Saga were proposed by King's chief creative officer, Sebastian Knutsson, around King later released mobile versions for iOS and Android that same year, adding a feature that allowed mobile users to synchronize their progress with the Facebook version.

Knutsson stated that at that time, with Candy Crush Saga as popular as it was on Facebook, they knew that they "had to get it right" in the transition process. The mobile release delay for Candy Crush Saga was in part due to adding the ability to play the mobile version in an offline mode that would still synchronize once the player returned online.

The mobile version helped to boost popularity of the game, attributed to the nature of the game being able to be played in a pick-up-and-go manner ideally suited for mobile devices. Tommy Palm, one of the four developers for Candy Crush Saga , stated that the first weekend numbers after the game's mobile release were over ten times greater than the estimates they expected.

Candy Crush Saga was expanded over the years by adding new episodes, each containing a number of new levels. This enabled King to also introduce new gameplay features alongside other game improvements. Candy Crush Saga had over ten million downloads in December Though initially released with advertising to help with revenue, King removed the advertising in , and solely has earned money from the game in the form of in-app purchases.

Candy Crush received particular mention in Hong Kong media, with reports that one in seven Hong Kong citizens plays the game. King filed for applications for trademarks on the word "candy" in January with the United Stated Patent and Trademark Office , which became publicly known in January The mobile game known as CandySwipe created in , two years prior to the release of Candy Crush Saga , had many similarities that independent app developer Albert Ransom and maker of CandySwipe picked up on as Candy Crush Saga became more successful.

Following news of the "candy" trademark, Ransom issued a statement in February , claiming that King intentionally copied elements from his own game including the app icon, the art for the candy pieces, and sound effects like the level-completion "Sweet! During this same period, it was discovered that King had successfully obtained trademark on the word "saga", and they had taken action against Stoic, the developers of The Banner Saga ; King had attempted to block Stoic's registration of "The Banner Saga", and after the game released in January , it issued a cease and desist letter to the developers.

Candy Crush Saga also received mixed reactions when it was announced that King had struck a deal with Microsoft to automatically install the game on devices that have been upgraded to Windows 10 Home.

The game was investigated by the UK Office of Fair Trading concerning exploitative game mechanics with regards to younger users. In May , a sequel titled Candy Crush Soda Saga was soft launched by King, with a similar design but new gameplay dynamics, such as a soda bottle piece that can shift gravity.

On October 20, , the Facebook version of Candy Crush Soda Saga was released worldwide [44] and the mobile app was released in November on the Android and iOS platforms.

In September , another sequel entitled Candy Crush Jelly Saga was soft-launched in various countries for the Android platform. The Facebook version appears to no longer require Adobe Flash to play. In October , CBS announced that it will bring a live-action Candy Crush game show in partnership with King. It is expected to feature an hour-long competition between two teams using interactive games that are based on Candy Crush. The show is being produced by Lionsgate with executive producer Matt Kunitz , and with collaboration by Sebastian Knutsson, the creative developer of the first Candy Crush game.

Part of the upcoming The Emoji Movie will take place within Candy Crush Saga. From Wikipedia, the free encyclopedia. Candy Crush Saga Developer s King Publisher s King Distributor s Activision Blizzard Platform s App Store , Google Play , Windows Phone Store , Amazon Appstore , Microsoft Windows , Linux Release Browser: April 12, iOS: November 14, Android: December 14, Fire OS: December 11, Windows Phone: September 6, Microsoft Windows: July 29, Genre s Puzzle Candy Crush Saga is a free-to-play match-three puzzle video game released by King on April 12, , for Facebook ; other versions for iOS , Android , Windows Phone , and Windows 10 followed.

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Retrieved April 27, Retrieved December 7, Retrieved September 27, Retrieved July 28, Retrieved August 27, Retrieved October 26, Say Hello to 'Candy Crush Soda Saga ' ". Retrieved November 15, The Wall Street Journal. Candy Crush Soda Saga Tips. Retrieved December 17, Retrieved October 18, Retrieved March 23, Retrieved March 17, Retrieved December 30, Video games portal s portal.

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